Challenge ::
How could Muscle & Fitness Magazine tease and promote their article about Afghanistan war hero, Jason Pegg?
Solution ::
SWIG Video. In addition to regular photographic coverage, Mat Szwajkos, produced an emotional teaser video that tells how the gravely wounded veteran went from a purple heart to a 1,000-pound squat.
Results ::
Thousands of views of the video drove traffic to the Muscle & Fitness article detailing Jason’s amazing story.
